Smart Shopping provides inventory management and an automatic order placement system with their proprietary IoT scale as well as a commodity price comparison site for businesses and consumers. In Japan’s retail market, which is over 100 trillion yen, daily necessities and food products account for 60% of the total market, and purchases via EC have been increasing in recent years in both BtoB and BtoC. Enterprises can reduce inventory management and purchase costs by simply placing consumables on the “Smart Mat,” which can be used for anything and in any location, without relying solely on purchase history in EC. In addition, as for BtoC, Smart Shopping can provide an integrated customer experience by using the “Smart Mat” as well as the existing functionalities of “Smart Shopping” such as price comparison, shopping agent, and unique catalog. Smart Shopping is applying for patents on the business model in Japan and the US.