Veldt is a Japanese startup that was ahead of many other companies to enter the growing smartwatches market. It has been producing luxury smartwatches since 2012. As a luxury brand, Veldt received high praise from prominent magazines around the world as "the most exciting smartwatch presented at BASEL WORLD 2016." and also offer OEM, software licensing, and IoT development for corporate clients. Veldt have developed a platform called "Riiiver" to form a business and capital alliance with Citizen, a major watch manufacturer. The watches are currently sold at some large electronics retailers as luxury smartwatches. Veldt offer luxury and high quality for people who want more than just smart functionalities.